Monday, December 2, 2013

Power sports Lead Generations

Power sports Lead Generations 

How to get more power sports leads and generate a strong customer retention.
If you are reading this chances are you have found me in the Hub of the powersports world if it be by a actual search on the internet and Seo Powersports Pops up or you seen this article in a social media post VIA Facebook, Twitter, Pintrest Etc.. You found it ...That is one of the main determination factors for a proper lead generations to fully commence. I have seen many dealerships open the flood gates to "Marketing 101" and waste tons of money Co Op money and a non trackable ROI..because you went with another print ad or radio spot...EVEN TV!!! . Out of literally thousands and thousands of dealerships I am here to say not many utilize online to its potential.. In recent articles a local company here in East United States. 30% of there 15 Million dollar a year Gross Profit was from online. With that  being said I think that is a solid number to invest into proper Lead management. How does one go about getting solid leads online. well I am here to tell you!

Thursday, July 25, 2013

Chromecast - Google Has a new toy that will make net flix shutter!

Stream any video from tv to your phone or tablet! 

In today's emerging technology having access to your media on the fly is a huge new demand! Google has come out with the dubbed " CHROMECAST" Features are as follows

Sit back, watch together

With Chromecast, you can easily enjoy your favorite online entertainment on your HDTV—movies, TV shows, music, and more from Netflix, YouTube, Google Play, and Chrome. No more huddling around small screens and tiny speakers. Chromecast automatically updates to work with a growing number of apps.

Remote free

Chromecast works with devices you already own, including Android tablets and smartphones, iPhones®, iPads®, Chrome for Mac® and Chrome for Windows®. Browse for what to watch, control playback, and adjust volume using your device. You won't have to learn anything new.

Plug in and play

Get started in 3 easy steps: plug Chromecast into any HDTV, connect it to WiFi, then send videos and more from your smartphone, tablet or laptop to your TV with the press of a button

Tuesday, April 23, 2013

SEO Endorsements from leading industry professionals for Blackwell Management.

10 people have endorsed you for SEO
  • Tad Kilgore

    Tad Kilgore1st

    VP-Dealership Performance
    Phoenix, Arizona Area
  • Cherrell Paige

    Cherrell Paige1st

    Search Engine Optimization & Marketing Specialist at Dominion Enterprises
    Norfolk, Virginia Area
  • Jamie Hebb

    Jamie Hebb1st

    Marketing Account Executive / Territory Manager for Michigan and Indiana at 50 Below
    Duluth, Minnesota Area
  • Peter J. Fortin

    Peter J. Fortin1st

    Managing Partner at Fortin & Associates, PLC Lansing's Valuable Strategic Business Partner
    Lansing, Michigan Area
  • Bob Clonts

    Bob Clonts1st

    Sales Executive at Review Boost
    Greater San Diego Area
  • Cidney Magee

    Cidney Magee1st

    Office Assistant and Editor at Blackwell Management
    Lansing, Michigan Area
  • Adam Folker

    Adam Folker1st

    Digital and Social Media Marketing Expert
    Orange County, California Area
  • Steve Barton

    Steve Barton1st

    Food & Beverages Professional
    Greater Memphis Area
  • Steve Rayner

    Steve Rayner1st

    Digital Marketing Executive and Local Search Specialist
    United States
  • Sara Wandsnider

    Sara Wandsnider1st

    |Account Management| Social Networking| Internet Marketing|
    Greater Milwaukee Area

Monday, April 15, 2013

New Yamaha motorcycle for sale Michigan 2011 Stryker

Looking for the best deal on a all new Yamaha 2011 Stryker. We have more Yamaha motorcycles in stock than any other dealer in Michigan. Stop in and see why US27 Motorsports is the place to buy all your new and used Yamaha motorcycles. We also have a huge selection of  Yamaha OEM parts.

Friday, March 29, 2013

Google Places and Google Plus Page Migrations

You can verify the business page and merge the two pages through the following process:

Log in to your Google Plus account and access your business page.
At the top of the page, next to the page title, there will be an “Unverified” link. If you hover over this link, a “Verify Now” button will pop up. You can also get to the “Verify Now” button directly under the profile picture and map listing under the “Is This Your Business?” heading.
Click this button. It will bring up the Google Places listings that match your page. If you have not claimed your Local listing, it may not show up.
Select the Places listing you want to merge with your business page. You can also select “None of the above” if the Places listing is not showing up, and you can verify your page, thereby adding Places functions to the business page for the business.
Click “Continue”.
Enter the your name in the available form field.
You will receive a postcard in the mail with a PIN number in approximately one week.
Follow the link on the post card. Enter the PIN number and the business page will be verified: merged with the Google Places listing.
Or, you may finish the verification process by clicking the “Enter PIN” button where the “Verify Now” button used to display.

Google Plus and SERPS

I found this to be interesting I was cross searching some of my keywords and found that Google Plus is now allowing you to share right from the SERP pages. I like this feature cause I cross search and do analysis work for about 4 hours every day and this allows me to continuously share to my networks and community's on the fly without skipping a beat...  I am loving all the new innovations Google is applying to their platform..Now I cant wait for the I glass to be public o-O. I like how Google Plus marketing is becoming more transparent by the day as to how this is going to mesh together in the future.

Tuesday, March 26, 2013

Facebook charges $1 To send messages now~

I was wanting to send a message to a lady regarding a post she had made and to find out you know have to pay $1 for this!! Woe just when I thought I was on the right track with Facebook and now I see this and know why everyone is running to Google + Thanks Facebook for making Google + That much better! 


Sunday, March 24, 2013

Google Plus Marketing Tip # 1

Did you know that Google Community's and Google Plus is one of the fastest growing trends in 2013! If you look at a screenshot taken from Google Trends You will see that Google Community is on the rise. I have noticed in the past week or so the advantages of joining community's  Not only is the content indexable but the people you meet are very interesting and like minded depending on the Google Community. I have several Google Community's and I try to stay active daily. I feed them with the information I feel suitable for the day or weekly post and as people engage it spreads accordingly. Some of the greatest features are the ability to add the Google Community's in your sharing button when you go to post a new Google Plus post.

This allows me to Control my post and select certain communication types. The skies the limits with the potentials of all this. Get on the Google Plus and Google Community bandwagon if you are passionate about something create a new community you can do that here


 Sign in to Google Plus. If you do not have a Google Plus account you are going to need this to establish a Google Community.


 Look at illustration. Click on Community Tab. Then Click on the Create a Community tab that is highlighted below in the top right hand corner. You will then see a window that pops up and ask if you want to have a public or private community. follow the steps from their and that is it You will officially have created your own community, As time goes on they will get searchable and indexed from Google :)

As you can see it is very search engine friendly as shown below. Not bad first page with over 163,000,000 Pages!! and yes I own the #1 spot as well.

Google Local Map Placement and Marketing

What you see here is a Google Search, If you were to search for this Keyword or phrase you would see this results over millions. 

Getting First page is not a easy task on Google. Staying their is even harder, if you do not have a solid SEO plan in place or Search Engine Optimization then you could me missing out on millions of local searches. In this article you will see the difference on a SERP and server side views of the details of what it takes to have a successful online marketing campaign.
Google local marketing-Google Local Experts

Picking the proper keywords for your website is crucial for prepping your website for a good Google search result. Blackwell Management is staffed primary of journalist and technical writers that understand the Google Algorithm and stay within the policy and Guidelines of the Google Search engine policy's and bi laws.
The first initial step would be to audit your current website and see the vulnerabilities or weakness and address them. after we audit we assess the competition to see what strategies are in place on your local market, From their its a matter of doing some internal research and product or service assessment to better understand your needs for your clients. It would be a tough task for any internet marketing agency to properly market your website without knowing your product or service. That is why during the assessment stages we work Collectively with you to make sure the message we are broadcasting is right at home with your values and business ethics. Its then we strategize a plan that utilizes several key factors in a successful internet marketing campaign. Core content,server side code optimization  Proper Meta descriptions,Proper back linking and inbound links, social media marketing and video marketing and engagement

Wednesday, January 9, 2013

ADP Lightspeed Study.

Warning: Your dealership should be habit forming. Your customers should want to come back frequently and not want to leave. But forming those habits is going to take more than just having a Sales event.

Today your customers have more options than ever. They don’t need to go

Today your customers have more options than ever. They don’t need to go down to your lot to get unit specs, they don’t even have to leave their homes to buy. That means your store has to do more than sit and wait for customers, it has to be a habit that they can’t stay away from.

Customer Lifetime Value: Customer Study

In a recent study of over 150,000 Powersports customers ADP Lightspeed found that the average lifetime value of a customer was $14,000. Average customers bought units every two years, parts twice a year and service once a year. They’re yearly spending: $5,000.

Sounds pretty good, can we do better?

We divided the customers into fourths and focused on the top 25%. The top customers spent $29,000 in their lifetime, more than double the average. They’re yearly spending: $11,500.

Where did it come from? Not unit purchases. The top customers purchased units at about the same rate, once over two years. The difference was Parts and Service. They came in for parts and service almost twice as much as the average customer and spent 30% more per visit.

Now the question is: “how do I get more of those top 25%?”

Understanding the Customer Lifecycle

The first step to creating habitual customers is to understand their needs. Throughout a customer’s experiences they will have different needs. Parts, service, rental, storage and eventually a replacement unit. Focusing on building lifelong customers will give you the opportunity to take advantage of each of those needs.

But creating lifetime customers takes work and cooperation from every department. At every point of the customer lifecycle you need to be prepared. The focus needs to be taken away from one-time wins to long-term relationships at each step of the customer’s experience. Here’s how:


Most businesses focus on getting business in, keeping inventory turning and creating new customers. What they often miss is that the heavy focus on acquiring customers often loses customers after the initial sale.

When you focus on developing loyal/habitual customers the way you treat get new customers has to change. Two examples:

a. Limit Discounting – By pushing sales and discounts you may train them to only focus on costs, giving them reason to jump ship at the next best price.

b. Gather Customer Information – If you want to get the customer in often, you better know who they are. Data collection needs to be a priority.


Our industry is exciting. Your store should mirror that excitement. Your operations need to be organized and prepared to focus on the customers. It is difficult for your staff to focus excitement if they are busy tracking down a part that was supposed to be ordered last week.

Positive customer experiences don’t start with retail displays; they start with your back office. Without the right controls in place your business will squander its time in haphazard tasks instead of focusing on customers.

Wallet Share

The goal of a complete customer lifecycle focus is to capture as much of their total spend as possible. So how do you turn a one-time purchase into a lifetime customer? Proactive needs fulfillment.

To create loyal customers you cannot wait for a customer to show up with a shopping list of needs, you need to anticipate their needs. If they bought a unit from you, you’ve won the first battle. Getting the initial purchase and collecting their information opens the door for the next purchase.

Set up reminders to contact customers at key preventative maintenance intervals and purchase anniversaries. Share information about customers across departments. After years of experience you can predict what a customer wants even before they know it. Contact them before they even had the need and make a customer for life.


You don’t want them to think of your store as just the place they buy stuff, you want it to be a habit. Encouraging those habits means making your store and staff the perfect fit for your customers.

Reward loyal customers. Follow-up with them. Show them how important they are to you. One way to keep them is to get them to bring their friends.

Many CSI surveys have put a lot of their focus to one key question: “Would you be willing to refer a friend?” The reason? If someone is willing to refer a friend you have succeeded. So ask your customers for referrals. If they are not willing then you still have work to do.

Every customer has a lifetime value that is far greater that any one-time purchase. Your goal is to extend your focus past the short-term purchase to the long-term relationship. Keep your customers addicted to your store.

Monday, January 7, 2013

Windows Phone VS Google Maps

On Friday, Windows Phone users supposedly found themselves unable to access Google Maps. But Google said it made no sudden change on its end to cause this. What happened? It seems likely many people simple noticed for the first time long-standing redirection that Google had in place for those not using Android or iOS devices.

Windows Phone User? No Google Maps For You!

To recap briefly, some Windows Phone users started reporting(as covered by The Verge) that they were unable to reach Google Maps using the Internet Explorer web browser on their phones. They got redirected instead to the Google home page.
Google initially suggested (as covered by Gizmodo) that this was because Internet Explorer on Windows Phone wasn’t a WebKit-based browser and so Google Maps wouldn’t work for it.
Google later added (as covered by The Next Web) that it was redirecting people on Windows Phone devices because of this incompatibility, but Google said this would soon change, since the latest version of Internet Explorer for Windows Phone was now apparently Google Maps-capable:
Google sent us the same statement that The Next Web received, which says:
We periodically test Google Maps compatibility with mobile browsers to make sure we deliver the best experience for those users.
In our last test, IE mobile still did not offer a good maps experience with no ability to pan or zoom and perform basic map functionality. As a result, we chose to continue to redirect IE mobile users to where they could at least make local searches. The Firefox mobile browser did offer a somewhat better user experience and that’s why there is no redirect for those users.
Recent improvements to IE mobile and Google Maps now deliver a better experience and we are currently working to remove the redirect. We will continue to test Google Maps compatibility with other mobile browsers to ensure the best possible experience for users.
I’ll revisit that statement in a moment, but first, several publications keep saying that Google Maps was never supported for Windows smartphone users. That’s not the case.

Google Used To Support Windows Mobile Devices

Consider this screenshot of the Google Maps For Mobile page from mid-2011:
That third device? That’s a Windows mobile device. Google even had specific instructions for those wanting to use Windows mobile devices to reach Google Maps:
Given the above, let’s put to rest what I keep reading, that Google Maps has never supported Windows phones. It clearly has, as far back as 2010 and at least officially through June 2012,according to the Internet Archive.

Windows Mobile Vs. Windows Phone

Ah, but are we talking Windows Mobile being supported but not Windows Phone? That’s a Windows Mobile device being shown (I used to use one of these regularly). Windows Mobile was the predecessor to Microsoft’s current Windows Phone mobile operating system.
It seems that it is Windows Mobile that this page was referring to. Google told me that the page was for its old Windows Mobile app that’s no longer supported.
Apparently, going to the URL would have triggered a request to download the app to a Windows Mobile device.
What if you went to the regular version of Google Maps in your Windows Mobile browser? Well, years ago Windows Mobile was my main phone, and I used Google Maps all the time. I seem to remember using it through my browser, not through an app.

Which Version Of IE For Windows Phone “Failed” & When?

As for Windows Phone, apparently this page was never updated to reflect whether Windows Phone was supported or not despite the release of that operating system in early 2010.
Windows Phone 7.5 shipped with Internet Explorer 9; Windows Phone 8 with Internet Explorer 10. Was it an issue with one or both of these browsers? That leads us back to this part of Google’s statement:
We periodically test Google Maps compatibility with mobile browsers to make sure we deliver the best experience for those users.
In our last test, IE mobile still did not offer a good maps experience with no ability to pan or zoom and perform basic map functionality. As a result, we chose to continue to redirect IE mobile users to where they could at least make local searches.
The statement tells us that some version of IE was found lacking by Google at some point in the past, so Google put a redirect into place. Was it IE9 for mobile? IE10 for mobile? Some minor version of either of these? Google hasn’t said.
I asked Google when the test was done on IE, and when the redirect based on that failed test was put into place. Google said it couldn’t share when the test was done and that the redirect was in place for “some time.”
That doesn’t provide much clarity.

Why Didn’t Users Encounter The Redirect Before?

One odd thing is what long-time Microsoft watcher Mary Jo Foley pointed out on CNET:
In response to a query from me, a Google representative said the redirection for Windows Phone users seeking access to Google Maps via IE in the browser has “always” been in place. I cannot definitively prove this is wrong, but it seems to me that I’ve used Google Maps via IE on my Windows Phone at least once in the past year-plus.
Indeed, I’ve used various Windows Phone devices for about two years, and I’m virtually certain I’ve accessed Google Maps through my web browser on those phones without encountering a redirect.
Most puzzling, though, is that if the redirect has been out there for some time — let’s assume at least weeks, if not months — then why did all these Windows Phone users suddenly encounter problems?
Google’s not sure but tells me: “We did not make any changes in the last few days.” [NOTE:See my postscript below that explains how Google does seem correct, that this isn't a new change just one that's been recently noticed].

Looks Bad – More Windows Phone Support Would Help

However it happened, it’s very bad timing. It comes just after Google basically won the anti-trust investigation that the US Federal Trade Commission had ben conducting. It gives the impression that Google decided to cut-out those on Microsoft’s mobile platform perhaps to help hurt Microsoft’s already-weak mobile market share.
It also comes on the heels of Google being accused by Microsoft of blocking a YouTube app for Windows Phone.
One thing that would help would be if Google built an actual Google Maps app for Windows Phone, similar to the work it did to make one for Apple’s iOS operating system.
Google’s argument in these cases tends to be that it shuns Windows Phone because of low market share (effectively what it told me about not providing Google Voice for Windows Phone). The grand total of apps published by Google for Windows Phone? One: